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Falcon First

Terms of Service

Terms of Service

Effective Date: December 9, 2025

These Terms of Service ("Terms") govern your use of the FalconFirst platform. By accessing or using FalconFirst, you agree to these Terms.

1. Service Description

FalconFirst is an AI-native validation platform that helps enterprise product teams validate decisions before building. The platform enables you to:


Create interactive prototypes with AI-generated tags

Deploy prototypes to real users in live journeys

Receive explainable AI recommendations based on user behavior

Generate confidence scores and evidence-backed insights


We provide the infrastructure, AI models, analytics dashboard, and support. You provide the product questions and validation studies.

2. Accounts & Access

Early Access Program: Access is currently invite-only. We evaluate applications based on company size, use case fit, and validation needs.


Account Responsibility: You're responsible for:


Protecting your login credentials

All activity under your account

Team member actions you authorize

Compliance with these Terms


Enable multi-factor authentication. Don't share credentials. Report unauthorized access immediately to security@falconfirst.ai.


Enterprise Accounts: Enterprise customers designate an account owner who manages user access, billing, and compliance. Account owners are responsible for their users' conduct.

3. Acceptable Use

You May:


Use FalconFirst for lawful business purposes

Create validation studies for your products

Share insights internally with your team

Export your data



You May Not:


Reverse engineer or decompile the platform

Use the service to harm, harass, or discriminate

Violate any laws or third-party rights

Bypass security measures or access controls

Create studies involving minors without parental consent

Scrape, spider, or crawl the platform

Resell or sublicense access without written permission

Use the platform to build competing products

Submit malicious code or attempt to disrupt service


We reserve the right to suspend accounts that violate acceptable use immediately, without notice if necessary to protect the platform or other users.

4. Your Content & Data

Ownership: You own all content you create: prototypes, study designs, targeting parameters, and validation questions. You own the raw data: user interactions, feedback responses, and behavior patterns.


License to Us: You grant FalconFirst a limited license to process your content to provide the service: run AI analysis, generate recommendations, display results to authorized team members, create confidence scores, and store data for your access. This license ends when you delete the content.


Your Responsibilities: You represent and warrant that:


You own or have rights to the content you submit

Your content doesn't violate laws or third-party rights

You have necessary consents to collect user data

You comply with applicable privacy laws (GDPR, CCPA, etc.)


End User Consent: You're responsible for obtaining proper consent from end users who interact with your prototypes. FalconFirst provides tools (consent banners, privacy notices) but you ensure compliance with your jurisdiction's requirements.

5. Our Intellectual Property

Platform & Methodology: FalconFirst owns all rights to:


The platform software and infrastructure

AI models and algorithms

Recommendation methodology and scoring systems

User interface, branding, and trademarks

Documentation and training materials


Feedback: If you provide feedback or suggestions, we may use them without obligation or compensation.

6. Payment Terms

Pricing: Pricing varies by plan (Early Access, Professional, Enterprise). Current pricing available at falconfirst.ai/pricing.


Billing: Enterprise accounts are billed annually, upfront. Professional accounts are billed monthly. Payments are non-refundable except as required by law or stated in your enterprise agreement.


Taxes: You're responsible for all taxes except those based on FalconFirst's income.

Late Payment Accounts with payments 30+ days overdue may be suspended. We'll provide 15 days notice before suspension.

7. Warranties & Disclaimers

Limited Warranty: We warrant that FalconFirst will perform substantially as described in our documentation under normal use.


Disclaimer: EXCEPT FOR THE LIMITED WARRANTY ABOVE, FALCONFIRST IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES INCLUDING MERCHANTABILITY, FITNESS FOR PARTICULAR PURPOSE, AND NON-INFRINGEMENT.


No Guarantee of Results: FalconFirst provides decision intelligence tools. We don't guarantee specific outcomes, validation accuracy, or business results. Product decisions remain your responsibility.


AI Limitations: AI recommendations are based on data patterns and probability models. They may contain errors, biases, or unexpected results. Human judgment is required.

8. Limitation of Liability

Damages Cap: FALCONFIRST'S TOTAL LIABILITY FOR ALL CLAIMS ARISING FROM THESE TERMS OR YOUR USE OF THE PLATFORM SHALL NOT EXCEED THE FEES YOU PAID IN THE 12 MONTHS BEFORE THE CLAIM.


Excluded Damages: WE'RE NOT LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST DATA, OR BUSINESS INTERRUPTION, EVEN IF WE KNEW THEY WERE POSSIBLE.


Exceptions: These limitations don't apply to: gross negligence or willful misconduct, violations of intellectual property rights, indemnification obligations, or where prohibited by law.

9. Indemnification

You'll indemnify and defend FalconFirst against claims arising from:


Your violation of these Terms

Your content or its use

Your violation of laws or third-party rights

Your end users' claims about data privacy


We'll notify you of claims, allow you to control the defense, and cooperate reasonably.

10. Term & Termination

Term: These Terms begin when you accept them and continue until terminated.


Termination by You: Cancel anytime from account settings or by emailing support@falconfirst.ai. Enterprise customers must provide 30 days written notice.


Termination by Us: We may terminate immediately if:


You breach these Terms materially

Your account has been inactive for 12+ months

Required by law or court order


We may terminate with 30 days notice for convenience.


Effect of Termination: Upon termination:


Your access ends immediately

You have 30 days to export your data

We'll delete your data per retention policies

Outstanding fees remain due

Provisions that should survive (IP, indemnification, disputes) continue

11. Service Levels & Support

Uptime: We target 99.5% uptime (excluding scheduled maintenance). Enterprise customers receive detailed SLA commitments in their agreements.


Maintenance: Scheduled maintenance is announced 48 hours in advance when possible. Emergency maintenance may occur without notice.


Support:


Early Access: Email support, 48-hour response time

Professional: Email + chat, 24-hour response time

Enterprise: Dedicated support, 4-hour response time, phone access

12. Changes to Terms

We may update these Terms. Material changes require 30 days email notice. Continued use after changes means acceptance.


Non-material changes (typos, clarifications, address updates) take effect when posted.

13. Dispute Resolution

Governing Law: Illinois law governs these Terms, excluding conflict of law principles.


Informal Resolution: Before formal proceedings, contact legal@falconfirst.ai to resolve disputes informally for 30 days.


Arbitration: Disputes not resolved informally proceed to binding arbitration under AAA Commercial Arbitration Rules in Chicago, Illinois. One arbitrator. You may pursue claims in small claims court instead.


Class Action Waiver: Disputes are resolved individually. No class actions or representative proceedings.


Exceptions: Either party may seek injunctive relief in court for intellectual property violations or urgent matters.

14. General Provisions

Entire Agreement: These Terms, your enterprise agreement (if applicable), and our Privacy Policy constitute the entire agreement. They supersede prior agreements.


Assignment: You can't assign these Terms without written consent. We may assign to affiliates or in connection with mergers/acquisitions.


Severability: If any provision is unenforceable, it's modified to be enforceable while reflecting the original intent. Other provisions remain in effect.


No Waiver: Our failure to enforce any provision isn't a waiver of that provision or any other.


Force Majeure: Neither party is liable for delays or failures due to events beyond reasonable control (natural disasters, wars, pandemics, government actions, infrastructure failures).


Notices: Legal notices go to legal@falconfirst.ai or your account email. We may also post notices in the platform.


Relationship: You and FalconFirst are independent contractors. These Terms don't create partnership, agency, or employment relationships.

15. Contact

General Terms Questions: legal@falconfirst.ai

Account Issues: support@falconfirst.ai

Security Concerns: security@falconfirst.ai

Smarter campaigns. Faster growth.

© 2025 FalconFirst AI, Inc. All rights reserved.

Smarter campaigns. Faster growth.

© 2025 FalconFirst AI, Inc. All rights reserved.

Smarter campaigns. Faster growth.

© 2025 FalconFirst AI, Inc. All rights reserved.